Terme di Vulci is a glamping and spa resort in the Maremma region in Tuscany. A perfect spot to get away from the city and sink into the peace and wellness of an Italian staycation. In 2020 they expanded their space and wanted a new look, on one condition: to leave the original logo intact.

The Maremma “corna” remains the same but the logo is upgraded to a more modern and versatile look, whilst maintaining its classic personality thanks to the classic serif typography. The colours and shapes represent Maremma’s mix of vibrating essences: the blue sea, the green hills, the terra cotta. These are each applied to a part of the resort: the swimming pool, the glamping area, and the restaurant.

Year: 2020
Client: Terme di Vulci Glamping & Spa
Project Type: Logo restyling, Brand Identity
Design: Ines Somai