Palma's is a new fusion restaurant launched by Temakinho. Their food comes from a mix of 5 different cultures: California, Mexico, Brasil, Hawaii and Japan. With the opening of their first restaurant in Rome, they came to us for brand identity. We studied a tone of voice able to distinguish Palma's from all existing fusion restaurants in Italy and represent fast-food dining; resulting in a bold, colorful and multiethnic spirit. So Damn Fusion was the perfect way to express the desire to be less polite and more provocative, less refined and more sexy.
We aimed to do this with a dynamic graphic design based on mix and matched patterns inspired by the different food origins, along with high contrast photography showing sauce-stained fingers and hungry mouths.
